Kuala Lumpur – Electrolux, the global leader in home and professional kitchen appliances announced an exclusive partnership with the Asian Food Channel (AFC). The partnership will see the AFC kitchen studio outfitted with state-of-the-art kitchen appliances from Electrolux. The new Electrolux-AFC partnership is set to boost Electrolux’s marketing activities across the region, through special AFC-produced vignettes, which will air on the channel. AFC viewers in Hong Kong, Malaysia, the Philippines, Singapore, Indonesia and Thailand will also be able to participate in Electrolux-sponsored contests later in the year.
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