Hong Kong – Eurosport in Asia-Pacific announced it has acquired broadcast rights to a comprehensive range of cycling events, including the three major world tours – Tour de France, Giro d’Italia and Vuelta a España – and key races in the global professional cycling calendar. “These are multi-year deals, mostly exclusive, that will put Eurosport in the forefront of LIVE sports television in this region,” said Arjan Hoekstra, MD of Eurosport in Asia-Pacific. The 2009 season of the Tour de France will be available live on Eurosport in selected Asia-Pacific countries, namely Singapore, Malaysia, India, Indonesia, Philippines, Myanmar, Maldives, Sri Lanka and Brunei. Hong Kong will begin live broadcast coverage of the Tour in 2010. In addition to new live broadcast rights, Eurosport also acquired the rights to live stream these cycling events on the internet and to mobile devices in the region. The secured rights also allow Eurosport to develop two-minute excerpts of the races on the channel’s Chinese-language website.
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