Mumbai – Major DTH operators, Airtel DTH and Big TV are cutting pay-per-view (PPV) prices of premiere movies. While Airtel DTH has reduced prices of paid movie services by 33 percent, Big TV has cut prices by around 50 percent. The other four players – Tata Sky, Dish TV, Sun Direct and Doordarshan – are unlikely to follow. Dish TV is offering premiere movies for around Rs 75 per view; Tata Sky offers Rs 25 but only on select movies like Slumdog Millionaire, while others levy around Rs 100 per movie. Airtel DTH has slashed prices of new movies to Rs 50. This is in comparison with the Rs 75 per film the DTH player used to charge for premieres. Big TV reduced prices, effective May 1, to Rs 50 from the earlier Rs 100. Big TV has cut prices of movies like Oye Lucky Lucky Oye, Aa Dekhen Zaara, Meerabhai Not Out and President Is Coming, among others.
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