Kuala Lumpur – MEASAT has signed an agreement with LI: Life Inspired, Li TV HD channel to be distributed via the newly launched MEASAT-3a satellite. Li TV joins as the seventh channel on the MEASAT-3 / 3a HD distribution platform. The 24-hour linear channel is a ground-breaking multi-media entertainment concept which boasts a vibrant stable of world-class-quality, first-run entertainment across five key programming pillars of Food, Home, Wellness, Travel and Style. “We are delighted that Li TV has joined Asia’s premier HD neighbourhood” said Terry Bleakley, vice president, commercial operations, MEASAT. “With two satellites – MEASAT-3 and MEASAT-3a – now operating collated at 91.5E, we will be able to upgrade and further our specialized HD video distribution service for the region.”