Singapore – BBC Worldwide Channels Asia announced the appointment of Kerry Tarrant, as regional director, advertising sales – Greater China, as part of the pan-regional sales team to setup, build and support domestic and international ad sales for BBC assets across TV and digital platforms. Based in Hong Kong, Tarrant will also be responsible for driving revenue growth and developing strategic sales initiatives for TV and digital sales across BBC World News and bbc.com in Hong Kong, Macau, Philippines, Japan and Taiwan markets. Prior to joining BBC Worldwide, Tarrant was at CNBC based in the UK and Europe. In the advertising department there, she had a portfolio that spanned the UK, Eastern Europe, Russia, Middle East and Africa, managing and growing blue chip clients in the region.
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