Ten Sports and NBC Universal Digital Solutions (NBCUDS), a wholly owned digital subsidiary of NBC Universal, have entered into an agreement to develop and launch www.tensports.com, a free, cricket-focused multiplatform sports portal targeting the region’s fast growing digital audience. The site will debut with live webcast coverage of the much anticipated Compaq Cup, the tri-angular cricket series between India, New Zealand and Sri Lanka starting on 8 September 2009. The portal will feature live webcast of full cricket matches that encompass exclusive content from half of the world’s cricket boards including Pakistan, Sri Lanka, West Indies, South Africa, Zimbabwe, Dubai, and Abu Dhabi. The video experience will be complimented by commentary and statistics, and will allow viewers to simultaneously chat with friends & family and other passionate fans during live webcasts. In addition to providing live webcasts of cricket matches, www.tensports.com will also offer on-demand highlights during live matches. The portal will be owned and operated by NBC Universal Digital Solutions and will expand its content offerings to include other sports in the future. NBCUDS will also syndicate live cricket webcast to its selected syndication partners for wider distribution.
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