Hong Kong – ITV Global Entertainment Ltd. announced the appointment of Nine Planners as the exclusive distributor of Granada TV in South Korea. At the same time Granada TV has secured a landmark distribution agreement with SK Broadband’s IPTV platform. Granada TV is now available as one of a select group of linear international channels on the SK Broadband IPTV platform. This is the first distribution agreement for Granada TV in North Asia, ITV’s general entertainment channel for Asia. Additional distribution agreements will be announced in the coming weeks. James Ross, regional director – Asia, ITV Global Entertainment said, “Korea is one of the most dynamic markets on the Asia pay TV landscape. It has important strategic value for Granada TV as a channel and ITV as a company. The agreement with SK Broadband will be an excellent platform from which to showcase the Granada TV concept of contemporary general entertainment. In Nine Planners we have found the ideal partner with the prerequisite sales management experience and track record to introduce Korean audiences to Granada TV.”
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