MIPCOM/London – NBC Universal has unveiled five revitalized global channel brands delivering new original, first-run content targeted at local audiences around the globe. NBC Universal has made a multi-million dollar investment in the repositioned flagship portfolio of five brands, strategically aligned to reflect universal entertainment experiences. Each channel name and logo has been newly designed to build upon the parent company’s Universal equity and heritage. Universal Channel is a flagship entertainment channel, with world class shows, characters and stories that connect on a deeper level. 13th STREET Universal deals in drama from the world of crime and suspense, with danger and intrigue at every twist and turn. Syfy Universal is the original science fiction and fantasy channel, offering a broad range of imagination-based entertainment. Diva Universal is a women’s entertainment channel that celebrates living life fully, with a feel-good mix of great drama, escapism and sassy reality shows. Studio Universal shares the world’s favourite movies and the stories behind them. As an extension of this move, the name of NBC Universal’s Global Networks division becomes Universal Networks International.
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