Singapore – According to the latest annual Media Index report from The Nielsen Company, which surveyed 4,687 adults aged 15 and above in Singapore from July 2008 – June 2009, consumption of newspapers, television, cable, magazines, and radio have remained stable, while the internet saw considerable growth. The internet has further widened its reach amongst adults in Singapore. Today, almost three in five (59 percent) adults go online on a daily basis – an increase of three percentage points compared to a year ago. Internet usage has jumped four percentage points amongst the young to mature (15-54 years old) while remaining stable among those 55 and above. Television audiences still require their regular dosage of entertainment, variety, and/or news, as seen by consumers’ unaffected television viewing habits. Close to eight in 10 (78 percent) adults on average continue to tune in to terrestrial TV on a daily basis.
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