CASBAA Convention/Hong Kong – Comcast International Media Group (CIMG) unveiled plans to expand its local production activities in the Asia Pacific beginning in 2010, with increased investment in localized entertainment, specials and interstitials, announced Christine Fellowes, managing director, Asia Pacific, CIMG. As part of the initiative, CIMG’s first localized production will be E! News Asia scheduled to launch in Q2 2010. A weekly, half-hour show featuring local Asian hosts, E! News Asia will recap the latest celebrity news from Hollywood and Asia and offer up relevant stories from key Asian entertainment hubs. Additionally, CIMG will increase subtitling for E! Entertainment programming in such key markets as Bahasa Malay, Bahasa Indonesia and Thai.