Delhi, India – Irdeto announced that its conditional access system enabled Sun Direct to chalk up the largest growth among India’s top five DTH pay-TV operators – adding a total of 3.1 million new subscribers within the past year. Chennai-based Sun Direct, part of the Sun TV Group, has been using Irdeto’s world leading conditional access system to manage content and secure revenues for its DTH satellite television service since its launch in December 2007. According to the Consumer Electronics and Appliances Manufacturers Association (CEAMA) of India, Sun Direct accounted for 34 percent of the country’s deployment of new set-top box devices during the financial year from April 2008 to March 2009, against a total of 9.14 million devices deployed by the top five DTH operators in India.