Singapore – EDB Investments’ stake, alongside Gobi Partners and Cheng’s Film, has boosted Xinya Media’s latest round of funding to US$9 million. Xinya’s channels will target Mandarin speaking audiences via satellite and domestic cable in Taiwan, Hong Kong, Macau, Malaysia, Singapore, Indonesia, the Philippines and Thailand. Xinya (literally New Asia) will also be bringing concerts and live events to audiences in Singapore and other Mandarin speaking territories next year. Said Wee Ah Kee, Chairman/CEO of Xinya Media, “Currently, many Mandarin media companies deliver content that is close to their parent territories. (Xinya) aims to be the platform to showcase the best of the Asian cultures by creating a mix of Pan-Asian content, incorporating materials from all the Mandarin speaking territories, including Singapore.” Xinya says it will be partnering the likes of Azio in Taiwan and Jinyingma Group in China.
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