Singapore/Hong Kong – Regional pay-TV channel groups SPE Networks – Asia (SPENA) and AETN All Asia Networks (AAA Networks) have signed their first multi-channel regional advertising deal with photographic and digital imaging solutions leader Canon. Canon’s multi-channel ad buy includes a program sponsorship and an online contest on AAA Network’s HISTORY, as well as program sponsorship and a spot campaign on SPENA’s AXN. The deal also marks the very first time that Canon will advertise on HISTORY. SPENA, which represents the regional ad sales interests of AAA Networks channels HISTORY, The Biography Channel, Crime & Investigation Network and HISTORY HD, as well as Comcast International Media Group’s E! Entertainment Television and its Sony Pictures Entertainment-owned channels AXN, AXN Beyond, Animax and Sony Entertainment Television, was responsible for closing the multi-channel regional advertising deal.
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