Singapore/New Delhi – GlobeCast has created a new division in Asia to oversee the content acquisition and distribution (CAD) business. GlobeCast’s CAD team is actively securing carriage deals for TV channels and content providers with DTH, Cable and IPTV platform operators worldwide. Within Asia, one of the company’s key CAD projects executed was for Russia Today, with the channel outsourcing a bulk of its Asian distribution activity to GlobeCast. In less than a year, GlobeCast secured regulatory clearances on behalf of the channel and launched the broadcaster to 16 key digital platforms in India, Singapore, Hong Kong, Korea, Indonesia and Philippines. This ensured the channel’s reach to more than 25 million homes in the region. The channel can be viewed by subscribers of SingTel, StarHub, Hong Kong Cable, SK Broadband, Destiny Cable, Indovision, and India’s DISH DTH, WWIL CABLE, DISH HITS, INCABLE, 7 STAR CABLE, BIG TV DTH, AIRTEL DTH, DD DIRECT, HATHWAY CABLE and SUN DIRECT DTH. The project also involved securing carriage for RT in more than 30,000 rooms in 200+ four & 5 star hotels in India. GlobeCast is also responsible for signal monitoring as well as the Electronic Programme Guide (EPG) and marketing activities for Russia Today.
Ad – Before Content
Related Articles
- LiveU Demonstrates its Efficient IP-Video Workflows for Live News and Sports at Broadcast Asia 2024
- ACE Entertainment Films Brings Next Two Films in Miranda Green Mystery Franchise to 2024 Cannes Festival
- ABP News Leads as India’s Most Viewed Hindi News Live Stream with 35.20 Million Unique Viewers
- Autentic launches YouTube channel Autentic Documentary
- Intinor debuts at Broadcast Asia
- DocuBay announces its latest original – 12 Digit Masterstroke – The Untold Story of Aadhar