Winsing Animation will return to Licensing Expo China in Shanghai from October 21 to 23, 2026, at booth W1D07, showcasing a diverse range of toys, games and consumer products inspired by its best-loved IPs, including GG Bond, GOGOBUS and MONGO, as well as the animated fantasy feature Into the Mortal World.
With nearly four decades of experience in the kids and family entertainment industry, Winsing has built an integrated IP business spanning original animation production and distribution, brand marketing, consumer products, licensing, live entertainment and theme park experiences.
The first film in Winsing’s Eastern Legends series, Into the Mortal World reimagines the classic Chinese legend of the Cowherd and the Weaver Girl in a visually striking fantasy adventure. Celebrated for its distinctive Chinese-inspired art direction and emotionally resonant portrayal of sibling relationships, the film will return to Chinese cinemas on October 24, 2026, offering audiences another opportunity to experience its compelling story on the big screen.
The GG Bond universe is gearing up for its next racing adventure with GG Bond Racing 11. At CLE, Winsing will also showcase new co-branded products developed with its licensing partner, JINTAN LIMITED.
Since its debut, the GG Bond Racing series has become a familiar presence on children’s screens, building a strong connection with young viewers and family audiences. The broader GG Bond franchise has also established a growing presence across consumer brands and digital entertainment through collaborations with leading names, including a limited-edition Geely Panda Kart, a promotional collaboration with JD Takeout, a customized OPPO product collection, an Amap voice navigation pack, designer blind boxes with TOPTOY and specialty coffee with Pull-Tab.
The franchise has also crossed into gaming through collaborations with popular titles such as Racing Master, Justice Online and Roco Kingdom. These partnerships demonstrate the versatility of GG Bond as an IP, extending its reach beyond animation into everyday consumer experiences and interactive entertainment.
Winsing is also bringing renewed attention to Golden Leopard, a well-known audiovisual brand associated with China’s VCD era. Riding the wave of retro music videos and nostalgia-driven content across short-video platforms, the brand is reconnecting with audiences through its heritage while exploring new formats, product categories and brand extension opportunities.
The Winsing booth will also feature a range of toys and lifestyle products inspired by GOGOBUS, the AI-powered school bus at the heart of the preschool franchise, and MONGO, a slapstick comedy series filled with lovable pets and playful adventures.
With a diverse portfolio of established IPs and expanding consumer product collaborations, Winsing looks forward to connecting with licensing partners, retailers and brand owners at CLE 2026 to explore new collaborations and unlock further opportunities across consumer products and entertainment.
