Paramount in Canada and Media Pulse, a Blue Ant Media company, have announced an expanded partnership, naming Media Pulse as the exclusive direct sales and programmatic partner for Paramount’s ad inventory in Canada. Media Pulse will represent both Paramount’s SVOD platform, Paramount+, and its leading free-streaming service, Pluto TV. This deal enables Media Pulse to offer clients direct ad insertion opportunities across the full breadth of Paramount+ and PlutoTV’s premium CTV inventory, enabling Canadian advertisers to reach highly-engaged audiences who enjoy streaming world-class content.
“This exclusive partnership with Pluto TV and Paramount+ in Canada is an exciting addition to our roster of premium partners, allowing us to further elevate the CTV experience and offer brands the opportunity to follow the viewer to a powerhouse of must-watch content,” said Deborah Gurofsky, SVP and Managing Director, Media Pulse. “This collaboration gives brands direct, streamlined access to a ‘Mountain of Entertainment’ that spans every genre and reaches engaged audiences across the country.”
“This expanded partnership with Media Pulse reflects our commitment to growing Paramount’s streaming business in Canada and our confidence in the market,” said Lee Sears, President, International Markets Advertising Sales, Paramount. “Just as importantly, partnering with a Canadian sales organization gives advertisers a locally aligned option, reinforcing Paramount as a platform that aligns global scale with strong Canadian market access.”
Media Pulse clients will benefit from seamless ad integration and advanced targeting opportunities, including show, channel, and category sponsorships, custom interactive and high-impact ad units, and co-branded executions across Paramount+ and Pluto TV’s Canadian catalogues. The Paramount+ SVOD service features Hollywood blockbusters, premium original series (The Madison, Landman, MobLand, and Canada Shore), and iconic brands including CBS News, MTV, and Nickelodeon. Complementing this, the free streaming service Pluto TV offers over 200 curated channels and 20,000 hours of content, including thousands of hit movies and television series.
