Fred Media, part of Australia’s independent WTFN Group, has announced that experienced content sales executive Jamie I is joining the team as APAC Sales Manager.

I will replace Jimmy Elkington, who has represented Fred’s catalogue in multiple markets over time, most recently APAC, Middle East, Africa and Inflight. The new appointment comes following Elkington’s decision to temporarily step away from the international TV industry.

Jamie I joins Fred Media from Amazon MGM, where she has spent four years as Vice President, Asia Pacific for MGM International Television Distribution. She has also held senior sales roles at ABC in Australia and for Red Arrow International (now Seven.One Studios International), based out of Hong Kong.

WTFN Chief Commercial Officer Derek Dyson says, “We are excited to welcome Jamie to the Fred Media team. She joins us with more than 20 years’ experience in the business and has an impeccable knowledge of APAC territories. We look forward to capitalising on this expertise – as well as her impressive network – to further grow our footprint in the region.

In related news, long-term team member Anna Wooley, who has previously worked across Operations and Marketing at Fred Media, takes on the new role of Acquisitions & FAST Lead, acquiring content for linear sales by the Fred team, as well for Radar, WTFN’s rapidly growing digital distribution business.

Derek Dyson, who oversees both Fred Media and Radar, adds: “Distribution remains core to our business, with our unscripted catalogue expanding with premium titles from WTFN Entertainment as well as third-party partners from around the world. Since we launched our Total Distribution strategy, creatively maximising content rights across all platforms and channels, we have bucked the trend and seen three years of growth, powered by Radar’s rapid evolution, a growing FAST business and strong results from linear sales. With new team members and new roles in place and some exciting developments ahead, we expect 2026 to be another strong year.”