NAGRAVISION, a Kudelski Group, company and the world’s leading independent provider of content protection and media and entertainment solutions, has announced that OSN, a leading entertainment hub and pay-TV operator serving the Middle East and North Africa, has launched the innovative direct-to-TV service, TVkey Cloud by NAGRAVISION and Samsung.
The launch marks a first-of-its-kind service in the region giving consumers in more than 20 countries access to the OSN pay-TV service on Samsung connected TVs, enabling seamless availability without a set-top box. Sofia Digital developed the smart TV user experience for OSN based on the HbbTV operator application standard.
“Our goal is always to ensure consumers have easy access to their favorite OSNtv content,” said Imad El Khoury, VP Commercial Sales at OSN. “The partnership with NAGRAVISION and Samsung through TVkey Cloud now enables us to deliver the OSNtv premium proposition to our consumers, allowing them to enjoy the best of OSNtv on connected TVs.”
“With the launch of TVkey Cloud, OSN is adopting innovative solutions that go beyond traditional set-top boxes to drive growth, expand service reach, and monetize content,” said Morten Solbakken, Executive Vice President and COO, NAGRAVISION. “We’re excited to launch this first-of-its-kind service in the Middle East and North Africa with Samsung and Sofia Digital and provide OSNtv with a new and secure distribution channel for premium content.”
“At Samsung, our goal is to empower consumers with technology that matters. The launch of the new TVkey Cloud service is testament to that, delivering added value to our consumers enjoying OSN services on our Samsung connected TVs,” said Mustafa Sadick, Head of TV & AV Group, Samsung MENA. “By collaborating with partners like OSN and NAGRAVISION, we’re able to bring the best of content solutions and technology together, creating a viewing experience that is truly unparalleled.”
The OSNtv service powered by TVkey Cloud is compatible with all Samsung Ultra HD connected TV models manufactured since 2021. Developed collaboratively by NAGRAVISION and Samsung, TVkey Cloud offers a user-friendly experience that safeguards long-term content investments with security built directly into the connected TV chipset. The solution also meets MovieLabs’ Enhanced Content Protection standards for 4K Ultra HD, HDR, and early release content. Featuring an immersive and engaging user interface, the solution ensures that OSNtv is the primary live TV source, and not just another app in the store.
