Leading international distributor Bomanbridge Media and global kids’ media powerhouse, Sinking Ship Entertainment, have announced key broadcast sales in major Asian territories for the brand-new children’s series of Dino Dex and Odd Squad UK.
An adventure-packed series, Dino Dex (13 x 22’), has been acquired by leading broadcasters Youku in China and Japan’s NHK, which has licensed the series for both its 4K and E-Tele channels. Dino Dex has also been picked up by Thai PBS and Hong Kong’s SVOD channel, NOW TV for Hong Kong and Macau. This expands the franchise’s global footprint and brings the wonders of dinosaurs and discovery to young audiences in these key Asian markets. Dino Dex is set to air on NHK’s E-Tele channel, while Youku will launch the series on its platform later this year.
Dino Dex is a spin-off of the hugely successful franchise, Dino Dana (52 x 22’), which was previously acquired by both Youku and NHK.
In addition to Dino Dex, both NHK and NOW TV have also picked up Odd Squad UK (12 x 22’), a co-production between Sinking Ship Entertainment and BBC Studios Kids & Family Productions, in association with CBBC, PBS KIDS, TVOkids, and Radio-Canada.
The deals were brokered by Bomanbridge Media and follows Sinking Ship Entertainment’s recent announcement of further broadcast partnerships for Dino Dex, including ITVX Kids (UK), ABC Kids (Australia), beIN MEDIA GROUP (MENA), and Hop! (Israel). They join the show’s original partners, Amazon Kids+ (US), TVOkids, TFO, and Knowledge Network (Canada), and SVT (Sweden), cementing Dino Dex as a must-watch series for young viewers worldwide. Additional support was also provided by the Shaw Rocket Fund (Canada).
“We’re thrilled to have secured leading broadcast partners in key Asian territories for Dino Dex,” said Sonia Fleck, CEO, Bomanbridge Media. “These new deals ensure that this engaging series will reach countless children throughout these important markets. We look forward to continuing our partnership with Youku, NHK and other broadcasters as Sinking Ship’s Dino Dex and Odd Squad franchises continue to grow in Asia.”
A spin-off from the globally successful Dino Dana franchise, Dino Dex follows Dex, a 9-year-old artist, explorer, and ‘paleontologist in training’. Like his predecessors, Dex uses his Dino Field Guide to magically see and study dinosaurs in the real world. The latest series sees Dex joined by his geology-loving neighbor, Kayla, and embarking on his grandest dinosaur experiment yet. Longtime fans will recognize familiar faces, as original Dino Dana cast members return to the series.
Beyond traditional broadcasting, Sinking Ship’s dinosaur franchise continues to thrive across multiple platforms. The official Dino Kids YouTube channel has now surpassed 1.7 million subscribers and amassed over 1.6 billion views, reinforcing the franchise’s massive global appeal and the growing demand for high-quality, dinosaur-themed kids’ content.
