Banijay Rights, the global distribution arm of content powerhouse Banijay Entertainment, has announced the appointment of Lottie Wilson as VP Australia and New Zealand.

Based in Sydney, Wilson will be responsible for executing Banijay Rights’ sales strategy across Australia and New Zealand, where she will represent the leading distributor’s 205,000+ hour-strong catalogue with a focus on finished tape exploitation.

Wilson was formerly Head of Acquisitions, Branded Services, ANZ, at BBC Studios, where she set direction and strategy across the company’s Australian and New Zealand branded services. She held senior acquisition roles at the company since 2015.

Starting in July, Wilson will report into Lyle Bettson-Barker, SVP Australia and New Zealand, Banijay Rights, who said, “With more than 15 years’ experience in the international television industry, Lottie is one of those rare executives with ample experience across sales, acquisitions and branded services. We’re in no doubt she will an incredible addition to our global sales team as we look to grow our business in both Australia and New Zealand even further.”

Lottie Wilson, VP Australia and New Zealand, Banijay Rights added, “I have long admired Banijay Rights’ innovative approach to business so to join its industry-renowned team is a real privilege. I look forward to exploring new opportunities across our ever-expanding catalogue in these two key markets.”

Led by CEO Cathy Payne, Banijay Rights represents a world-class, multi-genre portfolio of stand-out programming including Survivor, Big Brother, MasterChef, Peaky Blinders, Rogue Heroes, Marie Antoinette, Grantchester, Mr Bean and Black Mirror.