3 Screen Solutions (3SS), a leading provider of software solutions for set-top boxes (STB), smart TV, multiscreen and in-vehicle entertainment, announces that Vodafone Group has selected 3SS and its 3Ready product platform to power the next-generation Vodafone TV user experiences (UX) across all Vodafone TV’s markets.

Following a competitive RFP process, Vodafone Group selected 3SS to lead the new programme to deliver a world-class TV UX based on 3Ready, including the Product Framework and Control Center. Vodafone’s new TV platform will be deployed across multiple countries and devices.

Vodafone TV is available in Germany, Portugal, Romania, Albania, Czechia, Greece and Ireland.

Vodafone Group will benefit from 3Ready’s award-winning user experience and its proven and mature technology foundation to deliver first-class targeted experiences for Vodafone TV customers. Today, 3Ready is used by over 20 telcos and TV operators worldwide.

Super-aggregators like Vodafone can gain a distinct competitive advantage with 3Ready through the ability to curate content across all sources, including third-party providers, and delivering a highly personalized experience targeted to different user segments across all screens.

“We are extremely proud and delighted that Vodafone Group selected 3SS as the right partner, and 3Ready as the right foundation, on which to build its next generation Vodafone TV multi-territory services,” said Kai-Christian Borchers, Managing Director of 3SS.