MwareTV, a leading provider of IPTV and OTT middleware solutions, has announced an exciting expansion of its TV services by integrating interactive TV games powered by Lala Games. This strategic partnership aims to enhance viewer engagement and provide a new dimension of entertainment for users across various platforms.

Lala Games, powered by Gameflix.TV  known for its extensive catalog of hyper-casual TV games, offers a seamless gaming experience optimized for smart TVs. With intuitive controls designed for remote navigation, users can enjoy a diverse range of games without the need for additional hardware or complex setups. MwareTV supports 16 common platforms including mobile devices, tablets, and popular TV apps including AndroidTV, FireTV, Samsung, LG, Vidaa and Titan, ensuring broad accessibility across various ecosystems.  The integration with MwareTV’s platform ensures that TV operators can effortlessly incorporate gaming into their existing services, creating new revenue streams through ad-supported and subscription-based models.

“We are thrilled to collaborate with Lala Games to bring interactive gaming to our TV platform,” said Sander Kerstens, CEO at MwareTV. “This partnership aligns with our mission to provide innovative and engaging content, allowing TV operators to offer a more immersive experience to their audiences across all devices.”

The addition of TV games to MwareTV’s offering underscores the company’s commitment to evolving entertainment solutions that cater to modern viewing habits. By combining high-quality streaming with interactive gaming, MwareTV continues to redefine the future of television.

Echoing this enthusiasm, Sharon Malkiel, Founder of Lala Games added, “Our goal has always been to make gaming accessible and enjoyable for TV audiences. Partnering with MwareTV allows us to reach a broader audience and deliver high-quality, interactive entertainment directly to their screens.”