Limecraft, a leader in media management and workflow automation solutions, announces its partnership with ITV Studios Daytime, a UK television production facility. This collaboration aims to modernise and streamline ITV Studios Daytime’s post-production process, enhancing efficiency and collaboration across the production teams.

Located at Television Centre, London, ITV Studios Daytime is responsible for UK’s most popular and high-profile shows, including Good Morning Britain, Lorraine, This Morning, and Loose Women. With an extensive volume of up to 500 hours of raw content processed every month, ITV Studios Daytime needed to step up the way it manages, transcribes and reviews media in a fast-paced environment. Limecraft was selected to transform these processes, providing ITV with a seamless and intuitive solution that integrates directly with its existing Avid MediaCentral system.

Modernising Post-Production with Limecraft

Limecraft’s cutting-edge technology has significantly improved the way ITV Studios Daytime teams handle its daily workflows. By integrating Limecraft’s transcription and file-sharing capabilities at the core of Avid MediaCentral, ITV has seen vast improvements in efficiency. Disconnected logging and file sharing processes, once involving excessive manual work, have now been integrated, freeing up resources and enabling ITV’s production teams to focus on creating content rather than handling technical tasks.

“We were massive users of WeTransfer before but file sharing from Avid was a clunky process,” comments John Barling, Head of Technology at ITV Studios Daytime. “Limecraft has transformed that “Now our teams can easily find content, clip it and share it with peers, streamlining our workflow and improving collaboration in ways we hadn’t seen before.”

Key Benefits

– Seamless Avid Integration: Limecraft’s deep integration with Avid MediaCentral has eradicated manual work previously required to log material and set up file transfers. This has enabled ITV’s teams to work more collaboratively and efficiently.

– Automated Transcription: Limecraft’s state-of-the-art transcription technology now handles large volumes of media content in real-time, reducing the time to transcribe rushes from hours to mere minutes.

– Enhanced Collaboration: ITV’s post-production teams can now review, annotate and share media files instantaneously, allowing real-time feedback and smoother collaboration between departments, regardless of location.

This transformation has brought immediate benefits to ITV Studios Daytime’s extensive production operations. The streamlined workflows have reduced the time spent on file sharing and media reviews, boosting overall productivity and enhancing the quality of collaboration among journalists, editors and producers.

“We’ve always strived to innovate and Limecraft has allowed us to do just that,” adds Nick Thomas, Head of Postproduction at ITV Studios Daytime. “By making our file-sharing and transcription processes faster and more reliable, Limecraft has become a crucial part of our day-to-day operations.”