Nippon TV has licensed the Mongolian rights to its hit unscripted format Old Enough! to Brickmedia. The first Mongolian version of the format was produced based on Nippon TV’s format bible and is set to stream 20 episodes this fall on SeeRooTV, Mongolia’s first kids-only streaming platform.
Old Enough! captures the refreshing wonder, amazement, and charm of little children going on “big adventures” – running errands on their own for the very first time. The children are filled with a sense of determination and noble purpose. A cultural phenomenon in Japan, Old Enough! has been a prime time hit for over 30 years and is a proven ratings powerhouse across all demographics, drawing audiences anywhere it is globally produced. Old Enough! can be adapted in many alternative ways to meet the various production and cultural standards of the producing country. In all cases, the producers meticulously gather research from parents and parental organizations, and parents decide the appropriate challenge for each child. When the child hits the streets, it is always under the watchful eye of hidden cameras and the show’s safety team. Educators, parents’ groups, and parents have hailed the show for its charming portrayal of the parent-child bond.
The announcement was made jointly today by Raku Iizuka, Format Sales, Nippon TV, and Ariunaa Gansukh, CEO, Brickmedia.
“We fell in love with Old Enough! at MIPCOM 2022. We started by airing Nippon TV’s finished version which quickly became a cultural sensation in Mongolia,” commented Gansukh. “Producing our own version has been both exciting and challenging, as it’s not common for young children here to go out alone. However, this adaptation highlights the resilience and independence of Mongolian children as they navigate environments that can be unsafe. We’re thrilled to bring this local version, produced with Nippon TV’s expert guidance, to our audience this fall.”
“Old Enough! is a wonderful show that reaffirms the bond between parents and children by capturing the heartwarming moments of children taking on their very first challenges,” commented Iizuka. “It is a great honor to be involved in the production of the local Mongolian version with Brickmedia, and I am confident that this adaptation, tailored to the local culture, will create new and touching moments. I look forward to seeing how the core values of the show resonate with families across borders.”
