BBC Studios have launched Arts in Motion, an ambitious editorial programme in partnership with Rolex. Produced by BBC Studios Specialist Factual Productions, the series will bring together BBC Studios deep heritage in Arts & Culture programming and Rolex’s Perpetual Arts Initiative which celebrates excellence and achievement in the arts globally.
Arts in Motion resonates with the Rolex Perpetual Arts Initiative, through an editorial content programme across the BBC’s international platforms including the BBC News Channel, the newly relaunched BBC.com, the new global BBC app and BBC Culture social media channels.
For the BBC News Channel, there will be 6 x 23-minute Arts in Motion masterclasses, showcasing great cultural figures, as they foster creativity and share their insights with the next generation. Figures including actor Brian Cox, the Vienna Philharmonic and pianist Yuja Wang will work with young creatives at the start of their career, for a once-in-a-lifetime opportunity as they learn how to perfect their art. The masterclasses will also be available on BBC iPlayer in the UK and associated shortform content on BBC.co.uk.
On the BBC News Channel there will also be a collection of the most electrifying moments from across the partnership, through 32 vignettes, handpicked and edited for television and designed to drive viewers to explore the content further.
These programmes will be accompanied by captivating bespoke digital content in the form of 32 x ‘Digital Shorts’ and ‘Social Videos’ for BBC.com and BBC social channels. These films are part of a holistic campaign to immerse audiences in the artists’ and mentors’ experience. They will include further high profile figures from the arts world including British-Turkish novelist Elif Shafak, Chinese film director Jia Zhang-Ke, singers from the Royal Ballet and Opera, musicians from the Salzburg Festival, artists Es Devlin and Alvaro Barrington, and many more. They will provide intimate, authentic and personal insight into the artistry behind the scenes and the journey of the next generation of artists, whilst bridging the gap between artists and audience showing the emotional journey of their artistic process.
Arts in Motion is made by BBC Studios Specialist Factual Productions. The commissioners for BBC News and BBC.com are Greg Sanderson and Cassian Harrison. The Producer Directors are Simon Lloyd and Gabriella Meade. The Digital Producers are Evanie Jean De-Souza and Jack Hussey. The Series Producer is John Mullen and the Executive Producer is Tanya Hudson.
Cassian Harrison, SVP Content Creation & Acquisition at BBC Studios said: “Arts in Motion is a fantastic partnership that brings together BBC Studios unrivalled expertise in arts programming and Rolex’s passionate support of the arts. We couldn’t be happier to be offering our audiences across the world, in both TV and online, such an unparalleled opportunity to see the very best artists of every genre showcasing their incredible skills.”
Alan Holland, Head of Specialist Factual Productions at BBC Studios said: “Arts in Motion will allow global audiences to explore the very best in culture in a variety of different ways. From intimate masterclasses with world renowned performers like Brian Cox and the Vienna Philharmonic Orchestra, and many more, to behind the scenes access with leading figures from the creative arts across the globe, this series will bring a unique and eclectic insight to the creative process to our audiences on television, online and through social platforms.”
