The Floor continues its global journey as Talpa Studios announces the eleventh sale of its quiz show format to Türkiye. The show has been ordered and will be locally produced by ATV. The fourteen weekly primetime episodes are set to air on ATV in the summer of 2024. At the beginning of this year, The Floor had successful debuts in the USA, France and Italy, achieving high ratings and contributing to its run as one of the fastest-growing formats of 2023.

The eleven markets include the Netherlands (currently in its second season), the USA, France, Spain, Germany, Ukraine, Italy, Romania, Hungary and Argentina. The show has achieved excellent results in the Netherlands and substantial success in Spain last year.

Mehmet Çam, producer ATV Türkiye: “With production costs that are very affordable for the international market, and our hub located just 30 minutes from Istanbul Airport, The Floor Türkiye hub is positioned as a strategic meeting point for our international colleagues. We’re excited about the possibilities this presents.”

Sebastian van Barneveld, Talpa Studios’ Director Global Distribution: “We are thrilled to announce that The Floor has expanded to its eleventh country with its debut in Türkiye. Given ATV’s remarkable track record of gameshow successes in Türkiye, we are confident that this blend of the right channel, timeslot and production team will create another winning formula for this format.”