Cinegy GmbH, the premier provider of software technology for digital video processing, asset management, video compression and automation, and playout, has brought Sergio Alekseev into its ever-growing sales team. He will take responsibility for business development and sales activities in Spain, Latin America and the MENA region. 

Alekseev was educated in Spain, as well as Germany and now lives in Madrid. His career to date has been within the IT industry, and more recently in IT-empowered media products. Most recently he was regional sales manager for networked broadcast radio and television specialist AEQ. 

“Cinegy is a very positive company with strong, relevant, exciting products,” Alekseev said. “I am looking forward to getting to know the team, and the customer base, at IBC this year, and to talking about how our software tools are transforming the broadcast and media industry.” 

Daniella Weigner, CEO of Cinegy, said “We are very excited to welcome Sergio on board. Drawing on his decade and more of industry sales experience, he is well connected and has the linguistic and cultural skills to broaden our presence in Latin America, as well as serving the Middle East which was his primary territory with his previous employer. His strong technical understanding will help the market use our innovative technologies to achieve their business and creative goals.”