Viu, PCCW’s leading pan-regional OTT video streaming service, announced that it would be remaking popular Korean drama Reborn Rich in Thai at the Viu UPFRONT 2023 event held in Bangkok. The Viu Original title was a major success last year, topping most-watched charts on the Viu platform across its markets and was distributed to over 170 countries across Asia, the Middle East, Japan and the Americas. Starring Song Joong-ki, Reborn Rich was one of the most-watched Korean dramas of 2022 and is amongst the top-ranking dramas of all time on JTBC.

The Thai version of Reborn Rich is scheduled to premiere in 2024. It was the finale to the showcase which unveiled Thai Viu Original titles including Love Me Again, Shadow, Close Friend: Soju Bomb, The Outing, and the previously announced Get Rich. The Viu Original titles cover a range of genres, from romantic to mystery drama, in line with the consumer demand observed in the market.

Showcasing regional and local-specific original titles through UPFRONT events aligns with Viu’s proposition to be relevant on both levels. This is the second country-specific UPFRONT event for Viu this year after the successful launch of its Malaysia lineup for 2023 at Viu Malaysian UPFRONT. Viu UPFRONT events enable the platform to connect key media agencies, business partners, clients and the local creative community.

Viu UPFRONT 2023 Thailand follows the announcement at Filmart Hong Kong last week that the platform will release over 25 Viu Original titles in 2023. Derek Wong, Head of Viu Originals, SEA & MEA, said, “Showcasing our local Viu Original titles within the local markets is important for us as we continue to develop content that works locally and regionally. Having the cast and crew present gives us the unique opportunity to showcase the talent behind the upcoming content we are producing. I am excited for what we have planned for 2023.”

The star-studded event in Bangkok welcomed leading actors from upcoming Viu Original titles including Hansa Jungviwattanawong, Kanticha Chumma, Janistar Phomphadungcheep, Chinawut Indracusin, Suppasit Jongcheveevat, Lapassalan Jiravechsoontornkul, Chanon Santinatornkul, Khet ThanThup, Pete Thongchua, Prachaya Ruangroj, Jirakit Kuariyakul, and Purewarin Kosiriwalanon, who mingled with partners and media at the EmQuartier shopping mall in Bangkok.