Leading independent distributor All3Media International has announced Finland and Denmark are the two latest territories set to adapt IDTV’s smash hit format The Traitors, as local German sources confirmed at the end of last week that All3Media’s Berlin based Tower Productions will produce the series for RTL in Germany.  

In Finland, Fremantle will produce the Finnish version, whilst in Denmark Blu will produce a Danish version for TV2.  

Following its original launch in the Netherlands, commissions of the hit format have now been announced in fourteen territories including France, New Zealand, Spain, Norway, Australia and Belgium. The series has generated fantastic results with recent successes in the UK, where the series streamed 28 million times on BBC iPlayer and in the US, where a second season has already been commissioned by Peacock. 

In The Traitors, the contestants move into an atmospheric location with the goal to work as a team to complete a series of challenging missions to earn a cash prize. The catch, however, is that some of the contestants are traitors who will attempt to deceive and manipulate their way to the prize instead of sharing it amongst the group. As this gripping psychological game plays out, the celebrities must do everything they can to identify the traitors in their midst before it is too late. 

Georgette Schlick, CEO Northern Europe at Fremantle comments “The Traitors is an excellent entertainment format about truth, lies and about understanding human behavior. It takes the very best from crime mysteries like ´Agatha Christie` and games like `Among Us` and wrap it up in a very engaging and entertaining way. We have been the proud producers of The Traitors in Norway where it became an instant hit last year. I am confident that Katrine Herforth at our Danish label Blu and Jarkko Luoma at Fremantle Finland will do a great job with the format which is a perfect match with the DNA of our local labels in the Nordics.”  

Nick Smith, EVP Formats at All3Media International commented “The Traitors has become an unstoppable global phenomenon and we are delighted to welcome Finland and Denmark as the format’s latest ‘faithful’ territories. The Traitors is intelligent reality TV, providing a highly adaptable format of psychological game play that creates incredibly tense, must-watch moments for global audiences, making it as compelling as our most addictive dramas. 2023 is set to be an even bigger year for The Traitors with further commissions, and re-commissions to be announced over the coming weeks. The only thing that can stop The Traitors from taking over the world are the faithful themselves”.  

In addition to the Finnish and Danish versions, Berlin-based production company Tower Productions GmbH, part of the All3Media family, is producing the psychological reality show The Traitors for RTL and the German market. The Dutch original De Verraders, developed and produced by All3Media’s IDTV, was awarded the “Golden Rose” (Rose d’Or) in the Reality and Factual Entertainment category in 2022. 

“We are very excited to be working with Tower Productions to produce one of the hottest selling TV shows in recent years for RTL and the German market. It will be one of the most spectacular TV highlights of this year, when we will unite celebrities from the world of acting, music and sports as well as journalism in an old castle in France for a psychological reality show,” said Kirstin Benthaus-Gebauer, Managing Director of Tower Productions GmbH. 

“We are very proud of this successful format from All3Media, which was originally produced and developed by our IDTV brand for the Dutch market and is now to continue this success story with Tower Productions in Germany for RTL. I am convinced that this unique psychological and intelligent reality show will also captivate Germany,” says Taco Rijssemus, CEO of All3Media Germany, which, in addition to IDTV in the Netherlands, also includes Berlin-based Tower Productions and other successful production labels. 

The Traitors Germany is produced by Tower Productions, an All3Media Company. Producer is Kirstin Benthaus-Gebauer, Creative Director Caroline Hunt in cooperation with Jasper Hoogendoorn, Creative Director at IDTV.  

The Traitors has also proved its offscreen credentials in the licensing market, with All3Media International partnering with game distributor Ginger Fox on The Traitors Card Game (available now in the UK) and with Vivid / Goliath and Identity Games on the official The Traitors Board Game which launched at The London Toy Fair last month with BBC contestants Wilfred Webster and Hannah Byczkowski and will be on shelves in UK and Eire, September 2023.  

The Traitors was created by IDTV, an All3Media Company. The format was further developed with the RTL Creative Unit and originally produced by IDTV.