Cinegy, a premier provider of software technology for digital video processing, asset management, video compression and automation, and playout services, today announces that it has appointed industry veteran Laura Thommen as part of a wider strategy to grow its presence and success in the US market. She joins consultant Tab Butler and is tasked with building on and growing Cinegy’s business.

Thommen has over 40 years of experience in the media and entertainment industry and has relationships across the industry with studios, broadcasters, post facilities, cloud providers manufacturers and solution partners. She is on the HPA Committee for Women In Post and HPA NET. She is also active in SMPTE. Her breadth of experience in sales, management, driving new product adoption and revenue growth, has been built up through her work with leading manufacturers, such as Apple, Adobe, Avid and DDN Storage.

“I am delighted to be working in collaboration with a forward-thinking company like Cinegy. They stand out for a combination of technical expertise and openness to new ideas. Furthermore, Cinegy products work and always over deliver, which is what customers today need,” Thommen commented. “The plug and play environment that Cinegy has fostered allows customers to keep their existing workflows in place and grow, and scale as needed. They provide great value and transparency and make it easy for OEM partners to engage so that the customer gets the best outcome.”

Thommen has already secured two partnerships for Cinegy. The first, with TrackIt, was underlined with a demonstration at NAB, where TrackIt ingested content using Cinegy Capture before streaming to AWS Nimble Studio. The stream was shared to Hammerspace before being made available to Amazon Nimble editing workstations. The second sees Cinegy broadcast workflow tools, such as Cinegy Capture, made available via HCL Technologies’ All Access Media Marketplace® platform.

“Having Laura on board gives us a key presence on the ground, with easy access to customers. She understands our solutions and how they can deliver the flexibility and scale that customers need to ensure they have futureproof, agile workflows,” said Cinegy Managing Director Daniella Weigner. “Laura’s knowledge and the relationships she has fostered during her career are an asset to us and our customers, and together with her, we look forward to building success in the US market.”