Densitron, the global leader in display, touch-based interfaces and specialised ODM+ outsourced product design and development for manufacturers, has announced three new appointments to its leadership team to further accelerate growth in the broadcast vertical. The new appointments are Pete Semerak as SVP Product, Densitron; Mark Price as SVP Densitron Broadcast Sales; and Andrew Pons, who becomes VP Marketing, Densitron Broadcast.

Semerak brings to his role at Densitron more than 30 years’ experience in broadcast media and computing. For more than 8 years he was Senior Director, Broadcast Engineering and Operations at Avid, whilst his recent long association with Grass Valley saw him serve variously as Vice President R&D – Digital Media & Workflow, Vice President – News Business Unit, and Vice President – Native Apps.

“I am absolutely delighted to be joining Densitron at a point when the company is so evidently going from strength to strength,” says Semerak. “Densitron is uniquely positioned to design and build hardware for broadcast manufacturers, allowing them to focus their engineering efforts on the move to cloud based software.  In addition, our Intelligent Display System (IDS) broadcast control solution is in a unique position to unify the control of equipment right across the broadcast workflow. I am excited about the potential to further grow and enhance the product range and ensure that even more broadcast manufacturers and end users can enjoy the benefits of Densitron developed hardware and software.”

With a strong track record of leadership roles in Sales and Operations in sectors including Payments Technology and Logistics, Price brings a broad base of commercial experience to his position as SVP Densitron Broadcast Sales. Most recently, he was the managing director for EMEA & Americas at the leading cash management solutions provider Consillion.

“I believe in growing businesses through the development of customer centric propositions promoted through strong customer relationships.  This is entirely consistent with the culture at Densitron” says Price. “As Pete points out, Densitron is already in the very strong position of having a highly successful and popular product range. With the extra capacity I bring to the team we have the opportunity to ensure that as many broadcast manufacturers as possible are liberated from the development and management of complex broadcast hardware and as many studios can benefit from our unified control system as possible.”

Completing the trio of new appointments is Andrew Pons as VP Marketing, Densitron Broadcast. He brings to the role more than 20 years’ experience of international marketing in broadcast and communications technology, including stints at RCT – Remote Camera Technologies (Director of Marketing) and VideoSys Broadcast (Marketing and Business Development Director). Most recently, he served as EMEA Marketing Specialist at Adtran, which is a leading global provider of networking and communications equipment.

“Having worked in the broadcast & media industry for over 20 years, I have watched Densitron’s development with interest, and in particular noted its increased profile and customer reach following the acquisition of Intelligent Display System (IDS), development of patented technologies and launch of the ODM+ outsourced product development offering” says Pons. “I am delighted to be joining the company at such a significant point in its expansion and look forward to continuing and enhancing Densitron’s brand value to the global market broadcast marketplace”

Simon Jones, CEO of Densitron, comments: “Hot on the heels of Densitron’s successful appearance at IBC 2022, I am delighted to confirm three major additions to our team. To their respective product, sales and marketing sides of the business, our broadcast business has grown significantly and we will continue to feed this growth with further additions of talent and capacity to continue scaling. – Pete, Mark and Andrew bring many years’ experience which will take us to the next level of growth.”