Known for keeping its audience engaged with experimental and immersive content Viacom18, and India’s leading youth entertainment brand, MTV India along with Hyundai Motor India, the country’s leading automotive manufacturer in India is all set to take its viewers through an adventurous travel journey with Hyundai x MTV What’s Your VENUE, where each adventure will be decided solely by the audience! Starting 15^th July, every Friday on MTV, Voot, and MTV YouTube page at 6 PM, Hyundai x MTV What’s Your VENUE, the all-new travel lifestyle series, will decide the journey of each influencer duo as they set out to explore cities with their lit travel companion the new Hyundai VENUE.

In an unconventional new format, the 4-episode series will see India’s top cities being explored through the lens of a fun duo comprising of popular influencers, but all decided by the wanderlust-driven audience via a LIVE poll on social media. Emphasizing the essence of ceaseless wanderlust and roaring appetite for atypical journeys, the series is built on an interactive concept, giving audiences full control to help the duo decide what they will do next, thereby becoming a part of their adventure. With these ‘choices’ being highlighted at crucial junctions in every episode, followers and fans of each duo will become an indispensable part of their journey while also getting the front seat to the camaraderie between them and a rare glimpse into their lives as they travel in style with the Hyundai Venue. 

The new Hyundai VENUE has been crafted to supersede the aspirations of new-age Indian customers, who seek future tech, spacious interiors, comfort, style, and safety. Designed to evoke a bold and premium appeal, the new Hyundai VENUE will stand out with its solid presence that is inspired from Hyundai’s Sensuous Sportiness design language. While the development concept is centered around creating the next Lit Space that is trendy, unique, stylish, and upbeat, the new Hyundai VENUE has also been conceptualized to exude a bold and big persona with a focus on exterior design as well as interior space and comfort. The new Hyundai VENUE will personify customer aspirations with an overarching theme that is encapsulated by – ‘Live the Lit life’. 

Commenting on the collaboration, Anshul Ailawadi, Head – Youth, Music and English Entertainment, Viacom18, said, “Through Hyundai x MTV What’s Your Venue, our audiences will decide the influencers’ adventures via social media polls. As a youth entertainment brand, we are redefining entertainment by putting our audience in the driver’s seat and making them a crucial part of the show.”