Asian entertainment streaming leader iQIYI announced alongside Malaysia broadcast network SUKE TV to stream 10 exclusive Malay variety shows on iQIYI International, available for audiences in Singapore and Malaysia.
Among the 10 SUKE TV-produced content featured exclusively on the iQIYI platform include Polkadot, Berita Latah, Tanya Je, Tomey Tomey, DAC PM YOU, DurianKimchi, Makan Tepi Lori, Pin Pin Sapa Tu?, Listen Up, and Odah Billionaire. Audiences in Singapore and Malaysia will be able to watch the shows for free via a dedicated SUKE TV tab on iQIYI International (www.iq.com).
“SUKE TV is excited for this partnership with iQIYI and at the prospect of expansion beyond Malaysia. This collaboration is timely, with the recent post-pandemic growth in streaming services bringing forth an unprecedented diversification of content across genres. I am positive that via this cooperation, both parties will employ their strengths, technology and expertise to bring in relevant and engaging content for its viewers. This is the beginning of a new era for SUKE TV, and we look forward to further developing and diversifying our content offerings with iQIYI,” said Dato’ AC Mizal, chairman of SUKE TV.
“This partnership with SUKE TV further solidifies the shared aim of both parties to provide high-quality local content and showcasing the best of Malaysian entertainment to its viewers. iQIYI is thrilled to collaborate with SUKE TV, and we look forward to the fresh and engaging content this partnership will bring to iQIYI’s platform. This would also be the first time we introduce locally produced variety shows to our viewers and are excited about delighting our users with this new format,” said Dinesh Ratnam, iQIYI Country Manager for Malaysia, Singapore and Brunei.
SUKE TV has taken the local entertainment scene by storm since its official broadcast in April earlier this year. With a plethora of innovative content across various genres, the network continues to expand viewership across the country with a growing lineup of family-friendly programming ranging from comedies, dramas, and more.
iQIYI is Malaysia’s #1 most downloaded video streaming app in 2021 with over 10 million downloads. It is also the fastest growing streaming service in the country with a user base growth of 15 times in the span of two years. The platform provides a wide range of premium drama series, movies, variety shows, and anime with local languages and subtitles to audiences across 191 countries and territories.