The Bundesliga and Next Media are teaming up to bring the Bundesliga Experience back to Ho Chi Minh City, delivering a taste of German football to Vietnam at the AEON Mall Tan Phu on June 25-26, 2022. Bundesliga Experiences are an opportunity for fans around the world to see what German football is all about up close and to give new fans a tangible touchpoint with the Bundesliga. Each Experience is unique, with a range of activities and competitions, as well as special guests in attendance.

One of the highlights of the Bundesliga Experience Vietnam will be the “2v2 Cage” football tournament on the first day, where a total of 64 players will compete for a range of great Bundesliga prizes, including signed club jerseys, balls, and mini versions of the Meisterschale trophy. On day 2, 18 teams will have the chance to show their calm under pressure in the penalty shoot-out competition. As well as the official competitions, attendees can try their hand at various football skill challenges, such as the goal-wall or timed sprint challenges.

Borussia Dortmund legend and former goalkeeper Roman Weidenfeller will attend the Bundesliga Experience, speaking with fans and signing autographs. In 16 seasons with the Black and Yellows, Weidenfeller won two Bundesliga championships and two DFB-Pokals, as well as the FIFA World Cup 2014 with the German national team.

Furthermore, mascots from FC Bayern München and Borussia Dortmund will also be interacting with football fans throughout the two-day festival, bringing joy and excitement to football fans of all ages.

The latest Bundesliga Experience is the next in a line of activations in the country after Next Media and Bundesliga implemented several events that left great impressions on Vietnamese audiences, including the Bundesliga University Tour and Bundesliga Penalty Shoot-out.

Robert Klein, Bundesliga International CEO, said: “The appetite for football in Vietnam is greater than ever and working with Next Media on the ground has been a core part of our continued growth strategy in the region. We recently signed a Memorandum of Understanding with the Vietnamese Football Federation and Vietnam Professional Football. Additionally, our Youth Incubator Project, which brought the Vietnam U17 team over to train with four Bundesliga youth teams, reached more than 15 million people. The Bundesliga Experience Vietnam is the next step, and with the mix of football competitions, as well as legends and mascots in attendance, will bring Vietnamese football fans two unforgettable days.”

Next Media CEO, Mr Nguyen Trung Kien, said: “When Next Media and the Bundesliga come together, we always look forward to implementing various activities to fulfil the passion of Vietnamese audiences for the Bundesliga. The Bundesliga Experience Vietnam is one of these special events that we will organise this year, where Vietnamese fans can experience the exciting atmosphere of this league. Let’s come and have an amazing time with the Bundesliga Experience Vietnam.”

Next Media Solutions JSC (Next Media) is the official partner of the German Bundesliga, having begun a five-year cooperation which began at the start of the 2020-21 season. Furthermore, in March 2022, the DFL signed a Memorandum of Understanding (MoU) with the Vietnam Football Federation (VFF) and Vietnam Professional Football (VPF) to continue supporting the growth of football throughout Vietnam.