Japanese IP specialist, ADK Emotions NY Inc. (ADK) is proud to confirm that BEYBLADE BURST will be making its debut at Anime Expo 2022 this weekend, the world’s biggest anime convention which takes place in Los Angeles between July 1^st-4^th, 2022.

BEYBLADE BURST is ready to burst onto the scenes at the consumer-facing event to entertain the many fans that will come together to celebrate Japanese pop culture over the 4-day convention. Fans are invited to visit the BEYBLADE BURST panel that will feature screens showing the latest BEYBLADE BURST animation and a quiz where participants can answer questions to win a prize. The brand’s interactive booth will feature a free play area for some casual Bey-play and a stamp rally game where participants can collect stamps by winning matches. Formal tournament battles will also run throughout the weekend where players can battle it out for the chance to win a Swag Bag complete with toys, pins, stickers, merchandise, and limited-edition t-shirts.

ADK Emotions is excited to create a space for creators and fans to come together and celebrate in person, bringing the tournament atmosphere to the largest Anime Expo in the world. With the brand’s success including Beyblade Burst QuadDrive airing on Disney XD, ADK Emotions is enjoying the continued rise in popularity of the anime genre and is always committed to exploring global growth opportunities for the franchise.