Something Special, the Seoul-based international Format agency founded by Format specialists Jin Woo Hwang (President & Executive Director) and InSoon Kim (EVP & Head of Content), announced a co-development partnership with Phil Gurin’s, The Gurin Company. The deal is for both companies to co-develop the unscripted global competition format Family Singers. The project will be brought to the international market to MIPTV, taking place in Cannes, France April 4 – 6.

Family Singers is a dynamic one-hour, closed-ended entertainment format where four families of 4 compete over three rounds of singing challenges until only two families are left to compete in a sing-off for the final round. Each family has an opportunity to build money in their bank during each round, with the final winner (as determined by the studio audience) ultimately taking the prize money home.

Jin Woo Hwang of Something Special stated: “With families experiencing quarantine together during the pandemic, we wanted to shine a light on the importance of teamwork by bringing talented relatives to the stage to share their heartwarming stories and work together to win cash. Phil is the best industry veteran and there’s no better partner for this project. We look forward to bringing Family Singers to MIPTV Format buyers in Cannes.”

Phil Gurin, President & CEO of The Gurin Company stated: “We always love entertaining formats where regular people can imagine themselves up on stage competing for their moment of fame, winning cash prizes and having fun.  The opportunity to collaborate with my old friend Jin and his talented team enabled us to create what we think is currently missing in the marketplace – a big, splashy, self-contained singing game show where everyday families compete together.  We are excited to launch at MIPTV before spreading out to the rest of the world.”