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Formula 1 and Tata Communications announce multi-year strategic partnership

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Formula 1 and Tata Communications announce multi-year strategic partnership

March 17, 2022 by TVA Editor

tata communications, formula 1

Courtesy of Tata Communications

Formula 1® and Tata Communications – a global digital ecosystem enabler powering the fast-growing digital economy, are delighted to announce a multi-year strategic collaboration, with Tata Communications returning to sports as the Official Broadcast Connectivity Provider of Formula 1, to deliver and enhance a world-class, technologically advanced experience for fans globally.

Tata Communications will empower Formula 1 with global end-to-end managed network services for video contribution, thereby transforming the motorsports experience. For this, the company will facilitate the transfer of more than 100 video feeds and over 250 audio channels to be transmitted between the Grand Prix venue and F1’s Media & Technology Centre in the UK every race weekend in under 200 milliseconds, enabling F1 to broadcast to over 500 million fans in 180+ territories globally.

Tata Communications’ industry-recognised and built-for-media connectivity solutions will enable Formula 1 to transform the broadcast content production worldwide while continuing to support the sport’s drive for agility and sustainability. Following the introduction of Formula 1’s remote broadcast operations in 2020, Tata Communications has allowed the reduction in the organisation’s travelling freight by 34%.

Stefano Domenicali, President & CEO of Formula 1, said, “We are delighted to welcome Tata Communications back as a partner following previous successes in our partnerships. They have been an integral part of our growth journey over the last decade, and we completely trust their expertise and abilities to deliver what we need for our fans. This trust has been built over many years of working together, pushing forward advancements in technology in sport – on and off the track. Tata Communications’ connectivity continues to support F1’s drive for agility and sustainability with remote production introduced in 2020 – part of our aim to be NetZero Carbon by 2030. We are excited to grow together in the future and share the incredible journey Formula 1 is on.”

“As businesses evolve to a digital-first model, I believe the sporting world also has a great opportunity to leverage technology for delivering innovative and exhilarating experiences to motorsports enthusiasts,” said Amur S Lakshminarayanan, MD and CEO, Tata Communications. “And, Formula 1 is at the core of all things speed, action and thrill. We are delighted to renew our relationship and empower Formula 1’s tomorrow, today!”

Recently, Tata Communications has been recognised as a ‘Major Player’ in IDC MarketScape for Worldwide Commercial Content Delivery Network Services 2022 Vendor Assessment.

Tata Communications continues to develop new and innovative digital-first media & entertainment services, enabling an end-to-end platform play for immersive fan experiences. The Company also expanded its bandwidth capacity or media backbone to 100G driving innovations in video, remote production and more.

Other Topics: Amur S Lakshminarayanan, Asian content, asian content news, asian entertainment news, asian media news, asian streaming apps, avod news, broadcaster news, Co-Productions, Content, Content Distribution, content news, entertainment news, format licensing, format sales, Formula 1, k-drama news, media news, OTT news, pay-tv news, people and appointments, show distributor, show format, show genre, Stefano Domenicali, Tata Communications, Technology

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