Get ready Ejens, new mission intel received! Primeworks Studios and WAU Animation today announced the theatrical release of Malaysian box-office animation phenomenon EJEN ALI THE MOVIE in the Republic of Uzbekistan on 15 February 2022. The release marks the first time a Malaysian feature film is localised in Uzbekistan, where it will screen in more than 25 cinemas in seven cities across the country.
EJEN ALI THE MOVIE tells the story of 12-year-old Ejen Ali, who after being accidentally recruited as a spy has now grown to embrace his role in the secret agency Meta Advance Tactical Agency (MATA) to protect the futuristic city of Cyberaya from outside threats. Ali is surprised to discover that he is no longer the only master of the Infinity Retinal Intelligence System (IRIS) gadget since MATA has now upgraded to IRIS Neo for all MATA agents. When the new invention leads Ali to question his place and usefulness to MATA, he is approached by a rogue figure who claims to know about a surprising personal connection to Ali. Risking his loyalty to MATA, Ejen Ali embarks on a thrilling chase to unravel these mysterious links.
The latest international release of EJEN ALI THE MOVIE was made possible through a distribution partnership with AMEX MEDIA, a strategic partner representing Ejen Ali in the Commonwealth of Independent States (CIS) and Russia territory, and World Pictures, a local film distributor in Uzbekistan. Dubbed in Uzbek and Russian, EJEN ALI THE MOVIE is a first among foreign films in the country, since foreign films were previously solely available in the Russian language. This initiative makes EJEN ALI THE MOVIE more widely accessible for the Uzbek population, considering that the total population of the country exceeds 36 million people and less than 30% of this number speak Russian.
“Ever since the pandemic devastated the world and subsequently the cinema industry in 2020, we are now thrilled to bring EJEN ALI THE MOVIE back to theatres as it has always been one of our aims to promote top-notch Malaysian content and connect with more audiences across the world. Our thanks go to AMEX MEDIA and World Pictures for making it possible for us to release it on the big screen in Uzbekistan and in the local language so that a majority of the population is now able to enjoy the high-quality animation feature film without language barriers. The support from fans worldwide has truly been the driving force behind this and we can’t wait for everyone to experience Ali’s next chapter in Ejen Ali Season 3, coming soon in 2022,” said Dato’ Khairul Anwar Salleh, Chief Executive Officer of Media Prima Television Networks and Primeworks Studios.
Usamah Zaid Yasin, Chief Executive Officer of WAU Animation and Director of Ejen Ali, adds, “Two years after the initial theatrical release of EJEN ALI THE MOVIE, it is beyond our imagination to see Ejen Ali embarking on another mission at the cinemas. We are excited to have AMEX MEDIA and World Pictures onboard for this release and hope that our film will be able to provide immersive entertainment with a heart for the Uzbek cinema audience. We hope Ejen Ali will win more supportive international fans with its unique character dynamics and the core theme of perseverance of the human spirit against impossible odds. We look forward to gaining new fans from this region and invite them all to be a part of Ali’s next journey as a spy in the upcoming TV series’ third season.”
Earlier in 2020, AMEX MEDIA localised two seasons of the Ejen Ali TV series into Russian and brought it to the audience of the most popular video-on-demand (VOD) platforms in the CIS region; IVI, OKKO, KION, WINK, MEGAFON, PREMIER. Ivan Agutenkov, Chief Operations Officer of AMEX MEDIA, adds, “Uzbekistan will be the first country in the Commonwealth of Independent States (CIS) and Russia territories to release EJEN ALI THE MOVIE in cinemas. As the strategic partner of Ejen Ali in this region, our next goal is to have a much wider theatrical release in Russia, Kazakhstan and Ukraine.”
With 2 million eyeballs tuned in weekly on TV3, Malaysia’s largest free-to-air channel, and over 3 million subscribers on YouTube to-date, Ejen Ali is one of Asia’s fastest-growing animation brands. Debuting on Malaysian television screens in 2016, the animated series has aired in over 50 countries, including on regional networks Netflix, Disney+ Hotstar, Disney Asia, Nickelodeon India, MNCTV in Indonesia and AlMajeed TV in the Middle East and North Africa. The movie also has charted up an impressive RM30 million (USD8 million) at the box-office in 2019 and on-demand platforms in Malaysia, Singapore, Brunei and Indonesia, making it Malaysia’s highest-grossing animated film to date.
Head over to the Ejen Ali official YouTube channel, to take a look at the explosive first Teaser Trailer for Ejen Ali Season 3. Pre-sales for Ejen Ali Season 3 are now available for various platforms and in multiple territories worldwide. Get in touch with our dedicated Primeworks Studios distribution sales representatives via email at contentdistribution@mediaprima.com.my to learn more.
Ejen Ali Misi: Juang, Ejen Ali The Movie and Ejen Ali Seasons 1 and 2 are streaming now on Disney+ Hotstar!