ViacomCBS Networks International (VCNI) has appointed Catherine Park as Senior Vice President, Head of Office & Streaming for Asia. Catherine will lead the Asian market and focus on accelerating streaming efforts in the region, while also working with the team to grow the local consumer products and location-based experiences business. With this change, Pierre Cheung, who was Senior Vice President and General Manager for Asia, exits the organisation.

“We see an incredible opportunity to grow our streaming business in Asia as we continue to rapidly expand the global footprint of our leading FAST service, Pluto TV, and our premium products like Paramount+ and Nick +,” said Raffaele Annecchino, President and CEO VCNI.  “Catherine’s streaming and content expertise, combined with a deep knowledge of the region, will undoubtedly bring our business in Asia to the next level.”

“I am thrilled to join ViacomCBS at a time where the industry is going through such massive change. ViacomCBS has already generated strong momentum in streaming, and I look forward to driving the launch of our products in Asia, as well as continuing our trajectory in all key lines of business,” said Park.

Park has more than two decades of experience in the entertainment and media industry, with a proven track record of leading businesses and driving growth for large media organisations, as well as successfully launching products with solid go-to-market strategies. She was most recently with Korea’s Coupang Corp. as Head of Content of its streaming service, Coupang Play.