Banijay Rights announced a new adaptation for competition reality format LEGO Masters, with South Korea the latest country onboard.
Leading South Korean network MBC will broadcast and co-produce the format’s Korean debut with LA- and Seoul-based production company B&C CONTENT, and this landmark deal will see LEGO Masters set to become the only non-Korean unscripted format to air on free-to-air television in the country.
Production is currently underway for the hit entertainment format, which sees pairs compete against each other to wow judges with awesome inspiring designs and brick builds.
LEGO Masters is a huge global hit with a 100% renewal rate, with this order now the second to come from Asia in three months, following a recent commission from Shenzhen TV in China.
TVNZ 2 in New Zealand, Atresmedia in Spain and TV 2 in Norway have also recently commissioned adaptations of the format, which has been ordered by a total of 16 international broadcasters across Europe, the US, Australia and Asia. Originally created by Tuesday’s Child Television and the LEGO Group, Banijay globally distributes the format and finished tape for the show.
Daryl Kho, SVP Asia – Formats, Banijay Rights, said: “LEGO Masters is already a global phenomenon, providing upbeat and inclusive viewing to audiences worldwide, so taking this show to South Korea is a thrilling moment for Banijay Rights. This is a landmark deal – the only unscripted format originating from outside South Korea to air on its free-to-air TV channels – and I can’t wait to see the creative builds the Korean contestants will dream up with their LEGO bricks.”
Successful productions of LEGO Masters broadcasting so far this year include the US, which proved a major success for FOX as the #1 show among younger viewers (P18-34) and teens, and its second-most streamed entertainment series. The series three finale of LEGO Masters Australia in April dominated the ratings, broadcasting as the number one show of the day in all key demos. The format also had a spectacular debut run in Denmark in April, pulling in a 50.6% share for 15–34-year-olds across the season.