In the second half of 2021, iQiyi released the “SWEET ON” collection, which focuses on sweet romance dramas. Seven Chinese dramas of different styles and settings look to bring the viewers around the world into a sweet atmosphere. Since the “SWEET ON Theater” started, its momentum has been going strong, and it has achieved outstanding results. So far, Moonlight, The Day of Becoming You, and Make a Wish made the iQiyi Popularity Ranking Chart every time new episodes were released during their run. As of the end of July, these three dramas have already attracted over 59 Million views in the international markets. The influence of sweet dramas cannot be underestimated. Moreover, the currently airing First Love Again has started a school romance drama wave. With time travel elements mixed into the drama, drama fans are not only interested in seeing the sweet scenes between the leads, Patrick Shih and Amy Chen, but the mind-boggling plot also creates more buzz.
Due to the popularity of the “SWEET ON Theater” dramas, iQiyi International especially invited Bai Lu, who is popular with the overseas audience, to film a promotional video and create hype for her upcoming “SWEET ON ”collection drama, Forever and Ever. Bai Lu’s past works and her image have always given the audience blissful and happy vibes. Her well-known dramas such as Arsenal Military Academy and Jiu Liu Overlord are very popular with the iQiyi audience. Last year’s sweet drama Love is Sweet even made her the female icon of the new generation’s sweet romance dramas. This time, she filmed a TV commercial to promote her drama in advance. With Love Lessons as the opening, the sweet and beautiful Bai Lu wanders freely in a colorful and romantic scene while immersed in a blissful atmosphere where she is surrounded by the words I love you in different languages. Food from different countries is also incorporated, representing how iQiyi has various sweet romance dramas in different languages. In the video, Bai Lu acts out many different emotions that one may experience when they’re in love, for example, being shy, happy, mischievous, and sweet. All of this evidently shows the affection that iQiyi wants to deliver to the audience.
Also, when Bai Lu accepted iQIYI International’s interview during the TV commercial shoot, she talked about the “SWEET ON” collection dramas that she watched. She shared that she watched Moonlight, led by her good friend, Esther Yu, and praised it for being very good and sweet. When asked which character in the “SWEET ON ” collection that she would want to play, she expressed that she is very interested in Liang Jie’s character, Yu Shengsheng, in The Day of Becoming You as she thinks that the concept of exchanging souls is quite fascinating. In the end, she also thanked all her overseas fans for their support and called on everyone to experience sweet romance in iQIYI’s “SWEET ON ” collection together.
In the “SWEET ON” collection drama Forever and Ever, Bai Lu plays a top voice actress. One day, she runs into a refined chemistry professor, Zhou Shengchen (played by Allen Ren), who has just returned from overseas. As they spend time together, the chemistry between them gradually develops and the two join hands to preserve his family’s traditional handicraft. After experiencing several obstacles, the two decide to be together forever. Their appeal as a couple is to be highly anticipated. Aside from that, the upcoming dramas of “SWEET ON” collection include Sweet Teeth, Love Under the Full Moon, and other great romance dramas. Please stay tuned to the iQiyi International app and iQ.com!