ZEASN, the world’s leading provider of OTT and smart TV solutions,  announced that Shemaroo Entertainment Limited (Shemaroo), one of India’s leading integrated media content houses, has released its over-the-top (OTT) video streaming app, ShemarooMe, on ZEASN’s Whale App Store. From now on, tens of millions of ZEASN-enabled smart TV users around the world can access to ShemarooMe’s vast and exclusive content library, including its premium content such as Bollywood Premiere, ShemarooMe Classics Filmi Gaane, Regional and much more.

Shemaroo Entertainment Limited is a leading Indian content powerhouse with a global reach, which has been playing a pioneering role in the arena of content ownership, aggregation and distribution. With the brand in existence for over 5 decades, Shemaroo continues to redefine itself to respond to the disrupting consumer environment. ShemarooMe, the video streaming OTT platform from the house of Shemaroo Entertainment, is a one-stop destination for authentic Indian content. With access to over 3700+ titles, it has something for everyone in your family. Consumers can watch movies, TV shows, songs and 24×7 TV from ShemarooMe’s various categories in many regional languages like Gujarati, Marathi and Punjabi.

“We are very pleased to introduce their extensive library of premium content to worldwide audiences of Whale Eco.” Commenting on the partnership, Nick Chang, the Regional Director for APAC & North America of ZEASN said, “As one of the largest content houses in India, Shemaroo has always been at the forefront of providing entertainment to its audiences and this association has ensured that its wide array of content offerings reaches the right set of viewers. Our commitment is always to provide unparalleled entertaining experiences to global audiences with the power of our innovative and industry-proven technologies.”

Kranti Gada, COO, Shemaroo Entertainment Ltd. further added, “We are glad to partner with ZEASN and share synergies to keep the audiences entertained. This partnership reflects our constant endeavor to cater to the growing demand for India’s content worldwide. ShemarooMe has been revolutionizing the way Indian diaspora is entertained through its robust content offering. This alliance not only enables us to reach a wider audience in the Asia Pacific region but also strengthens ZEASN’s content offering even further.”

With the addition of ShemarooMe, ZEASN has added another outstanding content partner in the Asia-Pacific region. At present, ZEASN already has Eros Now, ZEE5, YuppTV, Voot and other high-quality content partners in the Indian market. According to a report by Media Partners Asia (MPA), India’s online video industry generated an estimated $1.4 billion in revenue in 2020 with advertising contributing

64 per cent and subscription 36 per cent. Meanwhile, India’s overall online video market is projected by MPA to grow at a CAGR of 26 per cent over 2020-25 to reach $4.5 billion.