Viacom18 Media, India’s fastest growing entertainment network has launched its regional entertainment channel, COLORS Gujarati, in the UK. IndiaCast Media Distribution, jointly owned by TV18 & Viacom18, has partnered with Sky & Virgin Media for the channel launch. 

The channel is available to Sky subscribers starting 1st June on Channel No. 794 and will be available to Virgin Media’s ‘Asian Mela Pack’ subscribers from 8th June on Channel No. 825

Currently, the network offers its flagship general entertainment channel COLORS along with the premium entertainment channel COLORS Rishtey and the movie channel COLORS Cineplex in the UK. With this new addition, COLORS Gujarati will become the only Gujarati language channel to be available to UK viewers. The channel will bring the best of Gujarati content all through the week along with movie premieres every Sunday at 7 PM.

COLORS Gujarati has been launched with its ‘Dil Thi Gujarati’ motto which mirrors the essence of the fun-loving Gujaratis in the UK. COLORS Gujarati creates content that cuts across age groups with genres ranging from drama, comedy, mythological shows, movies, awards, events and lifestyle. The channel will largely showcase the same shows as India. Some of the popular shows include Bhakta Gora Kumbhar, Rashi Rikshawali, Prem Ni Bhavai, Kahu Chu Sambhlo Chu and the soon to be launched ManMilap.com