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FUJIFILM launches FUJINON broadcast zoom lenses equipped with the newly-developed digital drive unit

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FUJIFILM launches FUJINON broadcast zoom lenses equipped with the newly-developed digital drive unit

June 23, 2021 by TVA Editor

fujifilm s10

FUJINON broadcast portable zoom lenses featuring the newly-developed digital drive unit ‘S10’. Courtesy of Fujifilm.

FUJIFILM has launched the FUJINON broadcast portable zoom lenses featuring the newly-developed digital drive unit ‘S10’ (18 models). These lenses are equipped with the S10 to deliver precise zooming and focusing to support remote recording based on a robotic system, which is growing in demand at video production site.

In the conventional production of video contents including television shows in a studio and live coverage of sporting or music events, staff are assigned to each of video cameras to operate them. More recently, robotic systems that support remote operations are increasingly used to meet the needs of streamlining video production and in the midst of growing remote-shooting demand due to the pandemic of the novel coronavirus. In the given trend, the industry is calling for broadcast lenses that are capable of zooming and focusing to suit each scene and meeting the demand of producers even when a robotic system is used for video filming.

The new FUJINON broadcast zoom lenses (18 models) are equipped with the digital drive unit ‘S10,’ developed with the cutting-edge mechatronics technology. These lenses have improved drive unit response to zoom and focus without delay even during pan & tilt operations. They use accurate and swift zooming and focusing to precisely capture a fast-moving subject during live sport broadcast, while enabling ultra-slow and smooth zooming and focusing during live music coverage to deliver expressive video. Remote shooting based on the robotic system thus achieves high-quality video production equivalent to video recording captured with a real videographer’s advanced skills.

These lenses can also output positional information on zoom, focus and even iris which allows the high-precision position detection. This means live video footage can be combined with virtual video in optimum settings, thereby catering to the growing demand for virtual video production.

In addition, enhanced zoom and focus response helps camera operators shoot video exactly as intended even when using with the zoom demand / focus demand units or when handling the equipment with a camera on the shoulder.

FUJINON lenses by FUJIFILM are known for advanced descriptive performance, and used in the production of movies, TV commercials, and live sports coverage across the world. FUJIFILM will continue to respond to diversifying needs of broadcast production with its lineup of high-quality and high-function FUJINON broadcast lenses, including the new 18 S10-equipped lenses.

Other Topics: Asian content, asian content news, asian entertainment news, asian media news, asian streaming apps, avod news, broadcast portable zoom lenses, broadcaster news, Co-Productions, Content Distribution, content news, entertainment news, format licensing, format sales, Fujifilm, k-drama news, media news, OTT news, pay-tv news, people and appointments, production, show distributor, show format, show genre, streaming apps, Technology

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