iQIYI Inc. an innovative, market-leading online entertainment service in China and G.H.Y Culture & Media Holding Co., Limited (“GHY”), a leading player in the media and entertainment industry, today announced a strategic joint venture to boost their presence in the Southeast Asian media and entertainment scene. The two entities signed a Memorandum of Understanding (MOU) to establish a talent management agency to be based in Singapore.

This joint venture entity aims to identify and promote talent across Southeast Asia. A talent search programme that aims to uncover hidden talent across region, particularly in Singapore, Malaysia, Thailand, Indonesia and the Philippines, is also in the pipeline. The talent search programme will be streamed exclusively on the iQiyi International platform and iQ.com. More details will be announced at a later stage.

Tay Ping Hui, who is currently represented by GHY, and is a veteran actor and cast member of iQiyi International and GHY’s first Southeast Asian original production, The Ferryman: Legends of Nanyang, is primed to be the first talent to be represented by this new talent management agency. Tay, who most recently played the role of Yan Nantian in Chinese period drama, Handsome Siblings, is known for his versatility in acting roles, bilingualism, and is an established name in the regional media and entertainment scene.   

Yang Xianghua, President of Membership and Overseas Business Group, iQIYl, said, “G.H.Y has been a longstanding and valued partner of iQIYI and we are excited to take our working relationship further. With iQIYI’s technical abilities and commitment to providing high-quality Asia content to global users, and GHY’s deep experience and end-to-end production expertise, we look forward to providing Southeast Asian talents a gateway to one of the biggest entertainment markets in the world, turning them into household names.”

“The establishment of this new joint venture will be a key milestone in our ongoing partnership with our strategic business partner and shareholder, iQIYI. We have earmarked Southeast Asia to be a growth market and this investment will further expand our footprint. As we diversify our pipeline of multi-genre dramas and films, it is crucial to identify local talent to support our growth ambitions.” said Guo Jingyu, Executive Chairman and Group CEO, G.H.Y Culture & Media Holding Co., Limited. 

“The success of The Little Nyonya demonstrates a growing appetite for Southeast Asian stories in China and we see the vast potential and opportunity for artistes here to tell these stories together with iQIYI, said Kuek Yu-Chuang, Vice-President, International Business, iQIYI. “The joint announcement with GHY to establish the talent management agency cements our commitment to the region as we scale our business after the launch of our international headquarters in Singapore.”

iQiyi International is currently working with GHY on its first Southeast Asian original production, The Ferryman: Legends of Nanyang, which will be released later this year. The adaptation of iQIYI’s 2014 Chinese cult-classic The Ferry Man stars iQiyi International VIP ambassador Lawrence Wong, Qi Yuwu, Kate Kinney, Tay Ping Hui and Jeanette Aw.

This strategic joint venture established by iQIYI and GHY signals iQIYI’s continued global ambitions. iQiyi International has made breakthroughs in Asia in 2020 with the opening of their International Headquarters in Singapore, a three-year partnership with the Singapore Tourism Board (STB), and its first ever Korean original production, My Roommate is a Gumiho. At yesterday’s Hong Kong International Film & TV Market (FILMART), iQiyi International also shared the company’s investment in bringing best in class mandarin-language originals to the world with their upcoming slate of shows, which includes, The Ferryman: Legends of Nanyang, Wisher, Who is the Murderer, Rainless Love in a Godless Land and Danger Zone — the last of which stars homegrown actor Christopher Lee.