Casta Diva Group Innovative SME listed on the AIM Italia, operating internationally in the communication sector, announced the creation of Casta Diva Entertainment, the new business line of the Creative content production business unit, for the television industry and part of Casta Diva Pictures. 

The Entertainment business line was created with the aim of creating new original formats, in addition to finding the best existing formats, which will be presented to Italian and foreign broadcasters and to international OTT platforms.

At the same time, Massimo Righini joins the Group to develop the activities of this new business line as the Chief Creative Officer.

Massimo has a long experience in television as a director, curator and creative producer having worked on 83 different shows so far. He has broadcast 18 foreign formats in Italy, including the first two editions of Il Collegio for Rai 2, Matrimonio a prima vista for Real Time, 7 year switch for Fox, La Talpa for Italia 1, Bake off for Real Time, This Time Next Year for Discovery and Guess my age. He collaborated to create dozens of original formats such as Singing in the Car for SkyUno, Camionisti in trattoria, Turisti for Dmax and Cortesie per l’auto for Discovery, Me contro Te show for Disney and Celebration for Rai 1.

In 2019, thanks to Discovery, he was the first Italian producer to take care of the creation of an original entertainment format together with 6 other European producers, broadcast simultaneously on D-Max channels.

So far, with his productions, Righini has reached 93% of the Italian audience, working in high-budget productions with figures that exceed 10 million per show.

“The Group has always collaborated with the television industry”, Fabio Nesi says, CEO of Casta Diva Pictures, “with Massimo Righini, we want to establish ourselves as an excellent Italian quality content provider. Nesi states, “Our expertise, our speed of execution and our talent to propose international production solutions has distinguished us. Thanks to Righini’s experience, we will accelerate this path and we estimate, in the first year of collaboration, to achieve 3-5 million Euros turnover, and for the following years of the Plan”.

“Today, more than ever, creativity must be available to broadcasters,” Righini says, “at a time when the world economy is experiencing enormous difficulties, production modules must be reviewed. It will be a fun and necessary challenge. In Casta Diva Pictures, I will have the opportunity to collaborate with a team of high-level and well-trained Italian and international professionals. I cannot wait to pay back the management’s trust in me. I am sure we will be able to create very successful products. We are focusing on certain genres: dating, factual and docu. The creative line dealing with scripted has already been implemented and we have some high-level proposals”.

The Entertainment business line was created with the aim of creating new original formats, in addition to finding the best existing formats, which will be presented to Italian and foreign broadcasters and to international OTT platforms. The formats and shows that CDP is considering include reality shows and TV series, as well as docu-series. Thanks to some first-level collaborations, the Group will also follow scripted formats production, recruiting first-rate and proven successful screenwriters and directors.

With a smooth, modern structure shared with the various foreign offices, the Group will work with national players to help enrich Italian production, thanks to the professionalism of the advertising world developed within the company.

In CDP, the Entertainment department will work together with the production department that creates branded content and commercials, already developed since the establishment of the Company, merging the activity of the Creative Content Production BU. This new line is part of the strategies in the Business Plan and it is estimated to generate between 3 and 5 million euros turnover, which contributes to achieving the plan targets.