GoDaddy and AXN launch Philippine reality show to jump-start Filipino entrepreneurs
GoDaddy Inc., the company empowering entrepreneurs around the world, announced Project GO, a new reality show for aspiring Filipino entrepreneurs to pitch their idea to Filipino business experts and compete for the chance to receive one million Philippine pesos in funding to help jump-start their venture.
Project GO is focused on the spirit of entrepreneurship in the Philippines. The show is designed to capture the full journey from passionate entrepreneurs with a great business idea, to creating a professional online presence for their idea, to pitching the idea to receive funding to grow. As the COVID-19 pandemic continues to impact the global economy and adds challenges for micro and small businesses, participating in the digital landscape can help these ventures succeed.
GoDaddy, in collaboration with AXN, the globally known general entertainment channel owned by KC Global Media Asia, is co-producing a five-episode, new reality mini-series. Open auditions will run from 7 August to 2 September 2020, with the winning contestant getting the chance to kickstart their venture online with GoDaddy, and receive one (1) million Philippine pesos in funding to get started.
“Project GO will open opportunities for more Filipino entrepreneurs to take the next steps in pursuing their business ventures confidently during the pandemic. Working with AXN, we want to encourage Filipinos to act now and make their idea real,” shares Tina Shieh, Marketing Director for GoDaddy Asia. “Project GO brings together different communities, teams, experts, tools, and know-how to take dreams to reality, with a beautiful and professional-looking online presence using GoDaddy’s integrated suite of online tools.”
To further support the Project GO campaign, GoDaddy has activated the GoDaddy Asia Facebook page to help reach, inspire and connect with entrepreneurs, and equip them with insights and tips to launch and manage their own businesses. These insights can help small business owners and entrepreneurs realize the full benefits of being online.
The audition process for Project GO starts with an open invitation to submit applications via www.axn-asia.com/ProjectGO. Anyone who embodies an entrepreneurial spirit, a keen business mindset, or has an existing small business, is welcome to apply.
Twenty (20) applicants with the most compelling ideas will have the chance to pitch to a distinguished panel of mentors and established Filipino business experts via video conferencing. Shortlisted entries will be based on the following criteria: originality, marketability, feasibility, and presentation performance. Business Mentors will select the top four (4) big ideas whose entrepreneurs will participate in the next phase: “Bootcamp Sessions.” Contestants will undergo rigorous digital training and coaching to prepare them for the finale. In the “The Big Pitch” episode, entrepreneur finalists will present their final pitch to a panel of Businesses Experts, in hopes of being awarded the Php one (1) million pesos prize money.
“We wanted to reach out to individuals and businesses struggling through this pandemic. Creating Project GO with GoDaddy allows us to give opportunities to Filipinos and nudge them to rise above this crisis,” Avani Bhanchawat, Vice President, Affiliate, Media & Sponsorship Sales of KC Global Media Asia said. “Project GO serves as an avenue for those who want to make their dreams into reality. We believe this can help to motivate entrepreneurial Filipinos to move forward with their business ideas and help support the country’s recovery.”
Interested entrepreneurs can learn more about Project GO and how to apply by visiting http://www.axn-asia.com/ProjectGO. Submitted entries should include a short description of the business idea. Frequently asked questions (FAQs) and the terms and conditions of participation are also available on the official website.
The Project GO show is set to premiere on the 19th of November 2020, first and exclusive on the AXN channel.
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