ITV Studios Netherlands’ newest slow dating show Let Love Rule launched this January in the Netherlands on SBS6 and is outperforming the slot average each night in market share key demo. On average, the first six weeks achieved a +89.5% market share in the key demo compared to slot average. The last few weeks the format is showing a steady increase in key market share. Last Monday’s episode scored a market share of 11.5% in the key demo, which is the highest market share achieved during the series so far.


What happens if we let singles live together from the very first date and give them all the time in the world to get to know each other? In this brand-new reality dating show, the singles will experience something new: SLOW dating. Literally. Each matched couple moves in together on their very first date. They live together for at least 24 hours… and a maximum of five days. We follow every step of this unusual dating process. Will love blossom?