Studio 100 Media presents new licensees for the spanking brand new 100% Wolf just in time for the International Toy Fair.  Joy Toy will present a collection of plush figures (25 cm and 30 cm) of the animal characters at the Nuremberg Toy Fair (Joy Toy, Hall 4 A-80).  The product range also includes lamps and lights from torches to night lights as well as ceramic products.  SkyBrands will create various textile products such as bed linen, pillows and sleeping bags as well as clothing for children with the new brand as a licensee in the Home & Living segment. As an apparel partner, Spreadshirt will focus on T-shirts, hoodies, long sleeves and bags.  All three agreements valid for several years will cover the German-speaking territories.


100% Wolf tells the story of Freddy Lupin. He is the heir of a family of noble werewolves and can’t wait to be a werewolf himself!  When the time finally comes, Freddy’s first transformation doesn’t go according to plan… Instead of an impressive werewolf he turns into a little yapping pink… poodle!