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Telkomsel powers AI-backed online experiences with Insider

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Telkomsel, one of the world’s largest mobile network operators in Asia has partnered with Insider, Sequoia-backed Growth Management Platform.

 

Telkomsel chose Insider to deliver hyper-personalized experiences to its 160+ million subscribers across web, mobile web, and app powered by AI-backed technologies.

 

Insider’s Growth Management Platform helps top brands including UNIQLO, Samsung, New Balance, Mediamarkt , Estee Lauder, Virgin, AVIS, Dominos, AVON, Nissan, BBVA, IKEA and CNN drive their digital growth. It works by unifying customer data across channels. This allows brands to leverage AI technology to segment users and deliver highly personalized cross-channel experiences in real-time; eliminating marketing waste, helping improve ROAS (Return on Ad Spend), optimize CAC (Customer Acquisition Cost), improving Conversion Rate, AOV (Average Order Value) and LTV (Lifetime Value).

 

Insider’s AI-backed predictive segmentation technology can predict user behavior such as likelihood to convert, likelihood to churn and more helping marketers become growth drivers for their brands by optimizing their key metrics across the funnel; from Acquisition to Activation, Retention and Revenue.

 

Sequoia-backed Insider is the first integrated digital Growth Management Platform, enabling more than 600 top global brands across industries including UNIQLO, Carrefour, New Balance, Mediamarkt , Estee Lauder, Virgin, AVIS, Dominos, AVON, Nissan, BBVA, IKEA and CNN in 24 countries to drive their digital growth by delivering personalized experiences to millions of customers.

 

Insider also focuses on continuously expanding its platform with emerging channels such as WhatsApp Business API and Facebook Messenger for businesses while developing solutions to tackle key pain points of marketers, such as product discovery on mobile web. Check out Maven and InStory.

 

The integration of Insider’s Growth Management Platform is simple and marketers can get started right away. Once integrated, marketers can start delivering experiences within minutes and translate their ideas into experiences. Traditional marketing clouds struggle to integrate in such a holistic way due to slow-moving innovation and heavy IT and development efforts involved.